Chief Marketing Officer (CMO)
Company: Virgil HealthCare Platforms Pvt. Ltd.
Industry: MedTech | Diagnostic Solutions
Location: Visakhapatnam, Andhra Pradesh, India (with global market focus)
Role Overview
The Chief Marketing Officer (CMO) is responsible for defining and executing Virgil HealthCare Platforms’ marketing, branding, and go-to-market strategy across domestic and international markets.
This role requires a senior leader with a deep understanding of diagnostic solutions, healthcare buying behavior, and regulated MedTech markets, capable of building trust-driven brands, demand engines, and partner ecosystems.
The CMO will report to and work closely with the Founder-CEO, Sales, Product, Regulatory, and Clinical teams to position Virgil as a credible, differentiated, and scalable diagnostic solutions provider.
1. Brand Strategy & Market Positioning
- Define and own the brand strategy and positioning for Virgil HealthCare Platforms.
- Establish a consistent brand narrative aligned with clinical credibility, quality, and innovation.
- Ensure all messaging reflects regulatory sensitivity and healthcare trust standards.
- Strengthen Virgil’s reputation with laboratories, hospitals, MedTech partners, and investors.
2. Go-To-Market (GTM) Strategy
- Design and execute go-to-market strategies for diagnostic solutions across segments and geographies.
- Partner with Sales to define target customer segments, value propositions, and pricing narratives.
- Support product launches from pilot to commercial scale.
- Enable channel, distributor, and strategic partner marketing programs.
3. Demand Generation & Growth Marketing
- Build scalable lead generation and pipeline acceleration programs.
- Drive inbound and outbound marketing across digital, events, partnerships, and industry platforms.
- Track and optimize marketing ROI, CAC, pipeline contribution, and conversion metrics.
- Support account-based marketing for enterprise and institutional customers.
4. Product Marketing & Enablement
- Translate complex diagnostic and technical capabilities into clear, compelling customer value propositions.
- Develop product messaging, pitch decks, case studies, and sales enablement tools.
- Work closely with Product and Clinical teams to ensure accurate, compliant communication.
- Support customer education and adoption initiatives.
5. Regulatory-Aware Marketing & Communications
- Ensure all marketing materials comply with healthcare regulations, claims standards, and ethical guidelines.
- Collaborate with Regulatory and Quality teams to validate messaging.
- Establish internal review processes for marketing compliance and approvals.
6. Thought Leadership & Industry Presence
- Build Virgil’s presence as a thought leader in diagnostics and MedTech.
- Lead content strategies including whitepapers, webinars, conferences, and industry forums.
- Strengthen relationships with KOLs, labs, hospitals, and ecosystem partners.
- Drive PR, media relations, and analyst engagement where relevant.
7. Marketing Organization & Capability Building
- Build and lead a high-performing marketing team.
- Define roles, capabilities, KPIs, and agency partnerships.
- Establish scalable marketing processes, tools, and governance.
8. Investor & Strategic Communications
- Support fundraising, investor communications, and strategic narratives.
- Contribute to pitch decks, growth stories, and market expansion plans.
- Act as a brand ambassador in Board and investor interactions.
Must Have
- 15+ years of experience in marketing leadership, preferably in MedTech, diagnostics, healthcare, or regulated industries.
- Proven experience building and scaling B2B healthcare or diagnostic brands.
- Strong understanding of healthcare buying cycles, institutional sales, and trust-led marketing.
- Experience supporting product launches and market expansion.
Preferred
- Experience with diagnostic solutions, laboratory systems, or medical devices.
- Exposure to global markets and distributor-led models.
- Familiarity with healthcare regulations, claims compliance, and ethical marketing standards.
- Experience working with VC-backed or high-growth companies.
Key Competencies
- Strategic brand and GTM thinking
- Strong commercial orientation
- Regulatory-aware communication
- Data-driven marketing execution
- Executive-level stakeholder communication
Success Metrics
- Brand awareness and credibility in target markets
- Marketing-sourced pipeline and revenue impact
- Successful product launches and GTM execution
- Customer acquisition efficiency (CAC, conversion rates)
- Strength of marketing team and partner ecosystem
- Verifiable Call – Hit Ratio
- Keeping up to the financial and non-financial quarterly targets
Compensation
Compensation (Fixed + Variable) will be commensurate with experience, role impact, and industry benchmarks. Competitive remuneration aligned with MedTech market standards. Attractive compensation package based on qualifications and experience.
🔹 Startup & Growth-Oriented
A growth-linked compensation structure aligned with the company’s scale-up journey. Compensation designed to reward ownership, performance, and long-term impact. A role with meaningful upside as the organization grows.
Why Join Virgil HealthCare Platforms
- Shape the brand of a high-impact diagnostic solutions company
- Operate at the intersection of healthcare, technology, and global markets
- Work in a quality-driven, regulated MedTech environment
- Play a key role in scaling a globally relevant healthcare platform